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I knew once I got started, I was like, 'Oh, this is it.' I knew this was it because I would sit down to write, start, and boom, boom, boom, it just happened. So I knew when I did it that this was it, and it ended up being 85% of it. So, what we did was we started playing it in Yelm, where the Rompa School was, and we knew people would show up for that. After about a month of it being sold out, we called the theater in Portland and said, 'Hey, why don't you show the film there?' Then we went to all the yoga stores, all the health food stores, and left flyers. We also did what I called seed screenings, getting influential people to see the film. Finally, it opened in Baghdad, and there was a line around the block. It was sold out Friday night, sold out Saturday night, sold out Sunday night. Part of my strategy was like a fire, you don't want to expand it too quickly. We let it bake there for a month, then moved it to the suburbs, and it kept growing. You start on something, and you just keep at it.