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"When I was in the Silicon Valley world, on a private jet and in a private ski area, especially the private ski area where Bill Gates and others belong, gated and off the charts luxury, I was there with my wife Stephanie. The cognitive dissonance was extreme. Incredible luxury, but what am I doing here with everything going on in the world? That was the experience, cognitive dissonance. I was not doing what I am doing now. It was a strong tap on the shoulder that there was another vision to serve and another journey to take. Cognitive dissonance comes in as a tap on the shoulder. Some say it turns into being hit by a two by four if you don't follow it. I believe that's true. I always followed the tap, so I never got hit by the two by four."