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And then, boom, came to me, download Illuminate. Illuminate is the name, and it's a film festival, and we're going to do this in nine months. And so I had magically met nine people who all had what I saw to be really valuable skills. Only one of those nine people had ever attended a film festival. But I trained those nine people to do the nine jobs necessary to launch a film festival in nine months. We didn't put 500 people in seats. We put 2,700 people. We didn't just attract five people from across state lines. We attracted an audience with our $1,000 marketing budget from like 27 states and 11 countries. And we didn't just hope for a world premiere in year three. We had four world premieres in year one, including a film called Death Makes Life Possible, which was executive produced by Dr. Marilyn Schlitz and Deepak Chopra. And there was, you could hear a pin drop in that room because it was resonating with so many people, and that's when I knew, that's when I knew I had really truly found my purpose and that I was an instrument.